Monetization & Growth
What does it take for a quirky horror mobile game to generate $9,000 per month—without relying on in-app purchases or subscriptions? In 2025, the answer is a smart in-app ads strategy. The Scary Baby Game, a viral hit blending horror and humor, shows how the right mix of ad formats, placements, and user experience can […]
Is dynamic pricing the future of mobile game monetization? As the mobile gaming market surges past $200 billion globally, developers are turning to data-driven, flexible pricing to maximize revenue and adapt to player behavior. In 2025, dynamic pricing—where in-app prices and offers change in real time based on user data, demand, and market trends—is no […]
Is your app stuck in the freemium trap—attracting users but struggling to monetize? In 2025, with user acquisition costs rising and the app market more crowded than ever, many app owners are questioning if it’s time to switch from freemium to premium. The decision isn’t just about pricing; it’s about audience, value, and long-term sustainability. […]
In 2025, more than 95% of mobile app users remain non-paying, yet they represent a goldmine for savvy app owners and investors. Relying solely on in-app purchases or subscriptions means leaving substantial revenue on the table. The most successful apps now deploy creative, user-friendly monetization strategies—like web stores, offerwalls, and contextual upsells—to convert free users […]
Is the paymium model the secret behind the most profitable fitness apps in 2025? As the global fitness app market surpasses $10 billion and user expectations for quality and personalization skyrocket, the answer is increasingly yes. Paymium—charging users both an upfront download fee and for premium in-app features—has emerged as the dominant monetization strategy for […]
Reward ads have become a cornerstone of app monetization, especially in mobile games and utility apps. In 2025, as user acquisition costs climb and retention becomes the new battleground, reward ads offer a rare win-win: users get value, advertisers get engagement, and publishers see higher revenue. But to unlock their full potential, you need to […]
In 2025, hyper-casual games remain among the most downloaded genres in the app stores, but only those with strong ARPU (average revenue per user) strategies achieve sustainable profitability. As user acquisition costs rise and player attention spans shrink, maximizing ARPU is essential for investors, buyers, and studios seeking to build or acquire high-performing mobile games. […]
Casual games now account for over 70% of all mobile game downloads, but only a fraction convert players into paying users. With user acquisition costs rising and the market more crowded than ever, the right in-app purchase (IAP) strategy is the difference between a game that thrives and one that fades away. For buyers and […]
In 2025, apps that rely on a single revenue stream risk losing 62% of their potential income. Hybrid monetization—the strategic blend of in-app ads (IAA) and subscriptions—has emerged as the gold standard for sustainable growth. For app buyers and investors, understanding this model is critical to acquiring assets that balance user experience with profitability. This […]